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Research papers

Travel experience segmentation as a predictor of holiday behaviour

This paper starts from the hypothesis that the travel behaviour of one and the same individual over a period of several years is characterised by a certain regularity, and that therefore a travel experience segmentation can be used as a predictor of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Hanspeter Schmidhauser
June 15, 1977
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Citation

Schmidhauser, H. (1977a, June 15). Travel experience segmentation as a predictor of holiday behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/travel-experience-segmentation-as-a-predictor-of-holiday-behaviour